Keen
Process

OUR PROCESS IS LIKE A WELL-OILED CREATIVE MACHINE. EACH STAGE IS PART OF A STRONGER AND UNIFIED WHOLE.

It’s not so much about us, and a whole lot more about you. Our process involves researching, learning and truly understanding you, your business, and your current and prospective clients. It is important that we know who you are and where you want to go. We work with you to provide marketing recommendations, solutions, and plans to help you attain your goals. We make our open communication process and creative expertise work together to build your brand.

Initiation

To start the process, we like to meet with you to get a full understanding of your business, your products, services, markets, successes and challenges. We want to know what makes your business unique.

Definition

Based on our meeting, our team will work with you to determine the goals, parameters and deliverables for your project. Proposed budgets, deadlines and scope of work will be defined and provided to you for approval.

Discovery

We put our nose to the grindstone, researching your company, competitors, target audience and market trends. We feel that having a solid understanding of your market cross-section truly allows us to help derive and develop the right solutions for you.

Concept

This is where all the magic happens! Putting our collective creative brainpower to work, we develop and present potential solutions, ideas and artwork for your consideration and review.

Refinement

We adjust and refine any ideas, strategies or artwork provided based on your feedback and comments. With your input and our recommendations, we hone the best solution suited for you and your project.

Finalization

Once we receive your final approval, we finalize the refined solutions and deliverables and prepare them for implementation and roll out to the market.

Implementation

Based on the appropriate timing, we launch and implement the finalized project deliverables by their appropriate means. This includes online, print, media, installation, tactic, etc.

Evaluation

Feedback is vital to our work and in helping us to understand the successes of the project. Whether through statistical information, client leads or furthered sales, we evaluate the project’s success based on results.