Marketing when money’s tight: Why now’s the time to start marketing
Marketing when money’s tight: Why now’s the time to start marketing

Chances are, if you own a business in Alberta (or anywhere in North America, for that matter), you’re feeling the crunch of the economy. You’re probably looking for ways to cut expenses and searching for ideas to save money. With that you’ve likely thought of cutting your marketing and communications budget or even stopping marketing all together. I’d like to stress how bad of an idea that actually is.

Why Act in KEENness? Matt Aubin’s Vision of Kindness
Why Act in KEENness? Matt Aubin’s Vision of Kindness

I have to be honest: although I can talk comfortably a mile a minute without hesitation, writing openly has never really been my thing. I always seem to start then continually delete, rewrite, reconsider, and repeat over and over again. So when asked to write about why I chose to start Acts of KEENness, I admittedly struggled to put something down in a timely manner. So bear with me.

What does your brand say about you?

Heading up KEEN Creative for the past 12 years, I find myself often sitting with clients discussing their marketing, advertising, online, and branding initiatives. After so much time and experience in the trenches, I’d consider myself an expert in what I do. I have no problem looking over design, marketing, or branding work and providing clients or prospects with my open and honest opinion. Good or bad, it’s largely part of my job.

Creativity is All Around

Being a creative business owner, I’m often asked why I chose to move our office from downtown Edmonton to Sherwood Park nearly 7 years ago. Did I feel that there was a need in the market? Was it a cost thing? Did I lose my mind? What was the deal? In short, it was a combination of a lot of things. People are often boggled as to how we can exist where we do. The answer is simple- with technology, the world is incredibly small and we’re able to work with clients everywhere with ease.

What the $*%@ is Branding?

Is your company the player, the girl next door, or the video game nerd that lives in his parent’s basement? If you’ve ever tried online dating, you know the game. You get one paragraph to try to express how awesome you are to a parade of other singles, who flip through profiles like the latest catalogue from Ikea. You agonize over your description, trying to use just the right amount of humour without coming off like a lame cornball.

Rock it, Don’t Stop it.

Rock the Vote Canada T-Shirt Contest

HOW live was it?

A few weeks ago I had the awesome opportunity to take in the HOWlive Conference in Chicago, along with Lisa Feehan, our Art Director. For those who might not know what HOWlive is, it’s probably the biggest and badassed graphic design, web design, and marketing conference in North America…dare I say the world, that’s right the WORLD.

Work Here Sucka!

Graphic Designers are often held captive, never knowing the freedom of wild uninhibited expression. Pure Vision is renowned for its focus on the development and preservation of the talented Graphic Designer and is looking for yet another Graphic Design Super Star to add to its killer team! This is a 1-year term position with the possibility of extension to a full-time permanent position.

Jump in, the water’s fine.

Having been the owner of Pure Vision for more than 7 years, backed by my experience and education in marketing, photography, and design, I find myself often frustrated when clients are reluctant to take my professional expert advice.

The ‘Stache for Cash

This November, or shall we say “Movember” a few of us guys in the office have decided to donate our face, and dignity to raise money and awareness for prostate cancer. If you haven’t heard of Movember before, the premise is pretty simple, you basically have to grow a mustache for the entire month of November, while looking for sponsors to donate to your ridiculous growth.