After the digital revolution finally hit its stride in the late 2000s there hasn’t been much technological advancement in the world of photography hardware. Since then the argument on whether or not these newfangled machines could match the “je ne sais quoi” of film has all but come to a halt except for the most stubborn of purists. Sure we’re getting better facial recognition and more AF points, but even the megapixel war has started to die down.
To the dozens of people that follow my posts on the Purevision blog religiously, I’m sorry but today’s post will not be Demystifying Photo Techniques:HDR: Part 2: The Tutorialing, but in fact a more compelling story of how true love can blossom even in the harshest of environments. Or it’s going to be the ramblings of a madman over-analyzing and trying to make sense of a trivial billboard in the middle of Edmonton’s Northend. I haven’t quite decided yet.
Photography is an interesting business, here in the age where everyone has a camera the perceived value of our services has gone down, simply by the amount of supply that has been offered – mainly by friends and relatives with a camera. There are a few ways to overcome this; you can quit, or you can find a way to show potential clients why your experience is worth the price.
Look around you, how many cameras are in your immediate vicinity? For me it’s six (my office is also the studio, so it’s kind of a loaded question), but for most people it’s at least two. You probably have one in your phone, one in your computer, maybe even a point and shoot kicking about at your desk. When everyone has access to cameras nowadays, why would you need to go out and buy a $1000 DSLR? The simple answer is, you don’t.