How we Made the KEEN Holiday Card
How we Made the KEEN Holiday Card

It should come as no surprise when I say that at KEEN we take the holiday season very seriously. We celebrated together at an amazing Christmas Party, decorated the office to the nines, start the work day off with a Christmas music power-hour every morning and everyone takes part in opening a door on a communal office lego advent calendar.

What the Heck is Lorem Ipsem?
What the Heck is Lorem Ipsem?

Lorem ipsum dolor sit amet. Confused? Chances are, if you are a client of ours, or have had design work done for your business, you have seen these words before. They are the opening few words of something called Lorem Ipsum, a placeholder text used by designers to mock up what a piece will look like before actual content is added.

20 Times the World’s Ugliest Colour was Actually Quite Lovely
20 Times the World’s Ugliest Colour was Actually Quite Lovely

As you may have heard, researchers in Australia have been working to create cigarette packaging that was the least appealing as possible in order to reduce cigarette use. Through many studies one colour was chosen for the packaging, a colour that is now being referred to as the “

Choosing Colours: 5 Colour Considerations
Choosing Colours: 5 Colour Considerations

In the tool belt of a graphic designer, colour can be considered a power tool. Colour has the ability to connect to an individual or demographic in a way that can deeply impact their reaction to in a negative or positive way. The colours we use for our clients go much further than simply picking our favourites.

Emoji ❤️ Part 2: Emojis in Marketing
Emoji ❤️ Part 2: Emojis in Marketing

Marketing teams are finding more ways to include emojis than just using them in emails and tweets. Companies are incorporating emojis in a number of campaigns, to create stronger brand engagement with their target audience, appear more relatable, and create interest in their online campaigns. Many companies are using emojis online to generate buzz about upcoming events or products.

Emoji ❤️ Part 1: Why you should use emojis
Emoji ❤️ Part 1: Why you should use emojis

These days emojis are everywhere. These small, letter-sized graphics used in online communication have become a cultural phenomenon, with emoji graphics adorning everything including jewelry, clothing,

10 Benefits of Print Advertising

We’ve all heard the phrase “print is dead” before. More than ever businesses are choosing to focus their energy and resources in online media and abandoning printed marketing pieces. Simply disregarding printed advertising all together, without  the proper evidence that this is the best move for your specific business, could mean missing out on reaching your audience and impacting your target market.

Bringing Storybooks to Life

Last month, children’s literature fans across the world received exciting news. In July 2015 a new book by one of children’s literature’s biggest stars, Dr. Seuss (Theodore Geisel) is set to be released. In 2013 Geisel’s widow found the manuscript and sketches for the book “What Pet Should I Get?”, and now more than twenty years after his death a new generation will be delighted with a new Dr. Seuss story.

Alberta’s License Plate Redesign

Love them or hate them, everyone and their mother has an opinion about the newly proposed Alberta license plate designs. Last week three new choices for the future design of Alberta’s license plates were released to the public in an online vote along with the announcement that the new plates will feature a new reflective coating.

Happy Valentine’s Day from Pure Vision!

If you are a business or company you already know (we hope) that there is an unlimited number of actions that will affect the way the public perceives your brand. The same is true for an individual’s personal brand; the impression people have of one another can be impacted by things such as the type of language used, the style of clothing worn, or even, the gifts that one gives.