A brand is more than a logo; a brand is the company, the vision, and the personality that surround the products and services we choose to support. When it comes to customer loyalty, your brand story seals the deal. In the age of social media, brands are able to showcase their culture as many of us are interacting and engaging with some of our favourites. Here at KEEN, our
If you are an avid user of social media (namely Instagram, Twitter, or Dribbble), you may already be familiar with daily creative challenges. These are challenges set out by individuals to do or create one thing everyday for a certain number of days. What is created varies depending on each person’s personal interests and it really could be anything: drawing an illustration everyday for a year, creating an animated GIF each day for a hundred days, or taking one photo a day.
Aaron Draplin Workshop “Logo Tips, Tricks, Triumphs, Turds, Threats, and Tales from the DDC”
For the past few summers in Edmonton, it has been a sea of orange barricades, big yellow trucks, and crushed up rubble. As the city develops we begin to see more shiny new buildings and glitzy new signage, but we sometimes forget the little beauties that have had roots in the city for years. Typography is essential to the life of a designer as well as the every day person.