A WEEDNESDAY WE WILL NEVER FORGET!
A WEEDNESDAY WE WILL NEVER FORGET!

Today marks cannabis legalization here in Canada. A day like no other, today is the start of a new frontier for customers, business owners, law enforcement, health care professionals, educators and marketers. With the world watching how Canada plans to embark on such a liberal movement, there will not only be an audience right here at home watching each other’s next step but across the globe to learn how cannabis can fit into a country and way of life.

Why Signage Should Be Part of Your Marketing Strategy
Why Signage Should Be Part of Your Marketing Strategy

Creative, compelling signage can help your business stand out from all the rest. Here at KEEN Creative and KEEN Print & Sign, we are firm believers that using signage as a form of marketing is something that never goes out of style! Over the years we’ve worked with tons of companies on a variety of signage projects, including:

Stock Right There!
Stock Right There!

In our digital age, how a company brands itself is more important than ever. Companies seem to be recognizing this, and many are investing more into their marketing. But it’s expensive,  causing more companies to opt for using stock photos with their marketing collateral versus having custom photography taken.

So you want to be KEEN?
So you want to be KEEN?

KEEN is so much more than meeting deadlines, wicked designs, functional websites and optimized content. Being KEEN is something that is at your core. It’s a way of doing business, collaborating with clients and internal teams to create meaningful and effective solutions. It’s a way of thinking that evokes out of the box ideas and a drive to create a positive impact on the world.

What it takes to create a logo
What it takes to create a logo

“What does it take to create a logo?” It turns out that if you ask this question to five different people, you’ll get five different answers. Any work that we do for a client requires collaboration from multiple members of our team. If you ask an account coordinator what it takes to design a logo, they might say that to discover what the client is looking for a lot of investigative work is required.

Your brand and social media: Know your voice before joining the conversation
Your brand and social media: Know your voice before joining the conversation

What does ‘branding’ mean to you?

Brand story, culture, lifestyle, and personality on social media
Brand story, culture, lifestyle, and personality on social media

A brand is more than a logo; a brand is the company, the vision, and the personality that surround the products and services we choose to support. When it comes to customer loyalty, your brand story seals the deal. In the age of social media, brands are able to showcase their culture as many of us are interacting and engaging with some of our favourites. Here at KEEN, our

Marketing when money’s tight: Why now’s the time to start marketing
Marketing when money’s tight: Why now’s the time to start marketing

Chances are, if you own a business in Alberta (or anywhere in North America, for that matter), you’re feeling the crunch of the economy. You’re probably looking for ways to cut expenses and searching for ideas to save money. With that you’ve likely thought of cutting your marketing and communications budget or even stopping marketing all together. I’d like to stress how bad of an idea that actually is.

From Pure Vision to KEEN: The how and why of our rebrand
From Pure Vision to KEEN: The how and why of our rebrand

Why rebrand? Why now? Why KEEN? Same awesome company. Way more potential. Rebrands can be exciting times, and with the Pure Vision to KEEN Creative rebrand, we couldn’t be more thrilled. A brand isn’t just a logo, or a website, or a tagline. It’s a reflection of who you are and what you have to offer the world. It is a critical element of your business that should have the potential to grow with your company.