Today marks cannabis legalization here in Canada. A day like no other, today is the start of a new frontier for customers, business owners, law enforcement, health care professionals, educators and marketers. With the world watching how Canada plans to embark on such a liberal movement, there will not only be an audience right here at home watching each other’s next step but across the globe to learn how cannabis can fit into a country and way of life.
Remember that time your friend bought those amazing boots and you couldn’t wait to get your hands on a pair yourself? That desire to want to buy something you see on someone you value is influencer marketing in its simplest form. With the rise of social media, influencer marketing has taken a new shape, rendering itself one of the most effective forms of digital marketing.
What makes a “good website” is a pretty loaded question. Luckily, a web audit can help you figure it out. Generally speaking, your website should be working to support your communication objectives for your organization as a whole. Maybe you need to drive online sales, contact form fills, or just educate your audience about who you are and what you do.
Come June 11th, If you have Google Maps on your website you’re going to have to give Google permission to bill you. Recently Google announced that they are changing the entire Google Maps feature. Below are the two main changes you’ll see from Google Maps this time around, and what you’re going to have to change as a result.
The best time of the year is here! No, not Christmas—The Olympics, of course! I don’t know about you but I love the Olympics and look forward to them every two years. It’s the only time I think it’s acceptable for me to casually use words like “slalom,” “half pipe,” and “triple axel.”
Your business can now schedule posts on Instagram! Much to social media manager’s delight, Instagram has announced on their business blog that they will be introducing new features to their API, such as allowing businesses to schedule photo posts directly from a third-party apps like Sprout Social or Hootsuite.
It’s 2018, and with a new year comes changes to Facebook’s algorithm. According to Mark Zuckerberg the Facebook newsfeed will begin to focus on “helping you have more meaningful social interactions.” This means that instead of being shown posts that you’ll find interesting you’ll start to see more posts from friends, family, and pages you actually follow.