Gone are the easy days of social media. It’s not just posting a witty caption with a somewhat decent photo. A lot of work, strategy and expertise goes into publishing a post. Social media is one of the strongest ways to connect with your audience and it should not be thought of lightly. To be the most effective, your social goals must align with your business objectives, all while reaching your target audiences.
A GLIMPSE INTO THE FIRST EVER STRATEGY SUPERSIZER MEGACLASS This past June, about 40 strategists–seasoned and budding–gathered from across the globe in New York City to attend the first-ever ‘Strategy SuperSizer MegaClass.’ Hosted by Mighty Jungle’s CEO Mark Pollard and BBDO’s ex-head of Comms planning, Julian Cole, the class brought us a day of brand strategy, comms planning and other affairs in the world of advertising and strategy.
There are few things as disappointing as when you check your Instagram notifications to see a comment on your post saying “cool photo!” or “great feed!” We know enough now to assume that comments of this nature are made by bots or algorithms, and someone doesn’t actually think you have a great feed. (But you totally do, so don’t worry!)
Today marks cannabis legalization here in Canada. A day like no other, today is the start of a new frontier for customers, business owners, law enforcement, health care professionals, educators and marketers. With the world watching how Canada plans to embark on such a liberal movement, there will not only be an audience right here at home watching each other’s next step but across the globe to learn how cannabis can fit into a country and way of life.
Remember that time your friend bought those amazing boots and you couldn’t wait to get your hands on a pair yourself? That desire to want to buy something you see on someone you value is influencer marketing in its simplest form. With the rise of social media, influencer marketing has taken a new shape, rendering itself one of the most effective forms of digital marketing.
What makes a “good website” is a pretty loaded question. Luckily, a web audit can help you figure it out. Generally speaking, your website should be working to support your communication objectives for your organization as a whole. Maybe you need to drive online sales, contact form fills, or just educate your audience about who you are and what you do.
Come June 11th, If you have Google Maps on your website you’re going to have to give Google permission to bill you. Recently Google announced that they are changing the entire Google Maps feature. Below are the two main changes you’ll see from Google Maps this time around, and what you’re going to have to change as a result.
The best time of the year is here! No, not Christmas—The Olympics, of course! I don’t know about you but I love the Olympics and look forward to them every two years. It’s the only time I think it’s acceptable for me to casually use words like “slalom,” “half pipe,” and “triple axel.”
Your business can now schedule posts on Instagram! Much to social media manager’s delight, Instagram has announced on their business blog that they will be introducing new features to their API, such as allowing businesses to schedule photo posts directly from a third-party apps like Sprout Social or Hootsuite.