A WEEDNESDAY WE WILL NEVER FORGET!
A WEEDNESDAY WE WILL NEVER FORGET!

Today marks cannabis legalization here in Canada. A day like no other, today is the start of a new frontier for customers, business owners, law enforcement, health care professionals, educators and marketers. With the world watching how Canada plans to embark on such a liberal movement, there will not only be an audience right here at home watching each other’s next step but across the globe to learn how cannabis can fit into a country and way of life.

The Dawn of Micro-Influencer Era
The Dawn of Micro-Influencer Era

Remember that time your friend bought those amazing boots and you couldn’t wait to get your hands on a pair yourself? That desire to want to buy something you see on someone you value is influencer marketing in its simplest form. With the rise of social media, influencer marketing has taken a new shape, rendering itself one of the most effective forms of digital marketing.

Canadian Marketing Takes Olympic Gold
Canadian Marketing Takes Olympic Gold

The best time of the year is here! No, not Christmas—The Olympics, of course! I don’t know about you but I love the Olympics and look forward to them every two years. It’s the only time I think it’s acceptable for me to casually use words like “slalom,” “half pipe,” and “triple axel.”

How To Schedule Posts on Instagram
How To Schedule Posts on Instagram

Your business can now schedule posts on Instagram! Much to social media manager’s delight, Instagram has announced on their business blog that they will be introducing new features to their API, such as allowing businesses to schedule photo posts directly from a third-party apps like Sprout Social or Hootsuite.

Why Signage Should Be Part of Your Marketing Strategy
Why Signage Should Be Part of Your Marketing Strategy

Creative, compelling signage can help your business stand out from all the rest. Here at KEEN Creative and KEEN Print & Sign, we are firm believers that using signage as a form of marketing is something that never goes out of style! Over the years we’ve worked with tons of companies on a variety of signage projects, including:

Facebook’s Algorithm Change: What it means and how to adjust your strategy
Facebook’s Algorithm Change: What it means and how to adjust your strategy

It’s 2018, and with a new year comes changes to Facebook’s algorithm. According to Mark Zuckerberg the Facebook newsfeed will begin to focus on “helping you have more meaningful social interactions.” This means that instead of being shown posts that you’ll find interesting you’ll start to see more posts from friends, family, and pages you actually follow.

The Retail Apocalypse
The Retail Apocalypse

eCommerce Innovation is Changing the Retail Industry Forever In light of the announcement that Amazon has purchased Whole Foods in a deal valued at $13.7 billion, there’s no better time than the present to discuss the retail apocalypse.

Marketing For Nonprofits (On A Budget)
Marketing For Nonprofits (On A Budget)

Could you imagine a world without the arts, without summer festivals (we are known as the festival city), or without the community groups and organizations who support our neighbourhoods in all ways imaginable? I don’t know about you, but I certainly can’t!

Web Analytics
Web Analytics

Why should you care about the data from your website? Do you know who your customers are? Do you care? Of course you do! Every great business is client focused. A website is becoming the most important communication tool that a business can utilize.

What it takes to create a logo
What it takes to create a logo

“What does it take to create a logo?” It turns out that if you ask this question to five different people, you’ll get five different answers. Any work that we do for a client requires collaboration from multiple members of our team. If you ask an account coordinator what it takes to design a logo, they might say that to discover what the client is looking for a lot of investigative work is required.