The Dawn of Micro-Influencer Era
The Dawn of Micro-Influencer Era

Remember that time your friend bought those amazing boots and you couldn’t wait to get your hands on a pair yourself? That desire to want to buy something you see on someone you value is influencer marketing in its simplest form. With the rise of social media, influencer marketing has taken a new shape, rendering itself one of the most effective forms of digital marketing.

Web Audits Explained
Web Audits Explained

What makes a “good website” is a pretty loaded question. Luckily, a web audit can help you figure it out. Generally speaking, your website should be working to support your communication objectives for your organization as a whole. Maybe you need to drive online sales, contact form fills, or just educate your audience about who you are and what you do.

If you Have Google Maps on Your Website You Need to Read This
If you Have Google Maps on Your Website You Need to Read This

Come June 11th, If you have Google Maps on your website you’re going to have to give Google permission to bill you. Recently Google announced that they are changing the entire Google Maps feature. Below are the two main changes you’ll see from Google Maps this time around, and what you’re going to have to change as a result.

Facebook’s Algorithm Change: What it means and how to adjust your strategy
Facebook’s Algorithm Change: What it means and how to adjust your strategy

It’s 2018, and with a new year comes changes to Facebook’s algorithm. According to Mark Zuckerberg the Facebook newsfeed will begin to focus on “helping you have more meaningful social interactions.” This means that instead of being shown posts that you’ll find interesting you’ll start to see more posts from friends, family, and pages you actually follow.

The Retail Apocalypse
The Retail Apocalypse

eCommerce Innovation is Changing the Retail Industry Forever In light of the announcement that Amazon has purchased Whole Foods in a deal valued at $13.7 billion, there’s no better time than the present to discuss the retail apocalypse.

Web Analytics
Web Analytics

Why should you care about the data from your website? Do you know who your customers are? Do you care? Of course you do! Every great business is client focused. A website is becoming the most important communication tool that a business can utilize.

Mobile Matters
Mobile Matters

Boy, have times changed. Through my 8 year career, I’ve seen the world of web completely evolve. It’s hard to believe there was a time without computers and the internet. The most recent big change in wed development has been the growth of mobile, which has completely exploded. As a web developer I spend most of my time making websites function perfectly and look great on smaller devices. 

Your brand and social media: Know your voice before joining the conversation
Your brand and social media: Know your voice before joining the conversation

What does ‘branding’ mean to you?

The Skinny on PPC Advertising
The Skinny on PPC Advertising

What is PPC Advertising? PPC advertising, or Pay-Per-Click, is the type of advertising that you see along the side or top of your screen when you are browsing through the Internet. They also show up at the top of your search results page in Google.

Creating a Cartoon: Part 3 – Rigging and Skinning
Creating a Cartoon: Part 3 – Rigging and Skinning

Aaaaand we’re back. Oh, it’s just me? That’s cool.