Extra Life: Gaming for a Good Cause

We’re putting the FUN in fundraising!

We can’t think of anything better than getting together and playing games for 24 hours in support of a cause we can all agree on! That’s why, for the fourth year in a row, we are participating in Extra Life. Extra Life is a gamer-based fundraiser that started in 2008 to support Children’s Miracle Network (CMN) hospitals across North America. In Edmonton, funds raised support the Stollery Children’s Hospital Foundation. Since the initiative started, Extra Life has raised more than $50 million for sick and injured kids.

Extra Life game day takes place on Saturday, November 2nd and we have 14 KEENers participating. We’ll be playing all kinds of games from Mario Kart and Call of Duty to puzzles, hide-and-seek and everything in-between. We strongly support and believe in the amazing work that the Stollery does for children and families in need. So a chance to get our game on in support of the Stollery was a no-brainer.

Last year, we used an 80s gamer theme throughout our website, headshots and graphics. This year, we’re still keeping it retro but changed it up, and went with a classic and well-loved Super Mario themed design. Our Visual Production Manager/Photographer, Nathan, utilized his creative skills and gathered us all up for some fun headshots that featured all kinds of gaming props. You can check out all of our headshots and profiles here. With this creative direction, the entire KEEN team got to throw in their ideas and suggest their favourite gaming characters and more. Our website, digital graphics and a custom puzzle this year will feature this fun retro theme.

Extra Life is an initiative that we get excited about every year but we can’t do it without your help! Every dollar raised goes directly to helping sick kids who need it most, and to sweeten the deal, your donations are eligible for a tax refund! You can make a safe and easy donation online today by visiting: www.keengamers.com to donate to a specific player, or click here to donate to the KEEN team. Last year, we raised $9,670 and we want to top that this year!

We look forward to being fiercely competitive with each other this November and raising all that we can to help the Stollery. Thank you for your continued support of the KEEN Gamers and Extra Life and we can’t wait to see if this is the year we raise $15,000 and Matt gets a KEEN tattoo!

Keep an eye on our social media channels for Extra Life updates!

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