What the Heck is Lorem Ipsem?

Lorem ipsum dolor sit amet. Confused? Chances are, if you are a client of ours, or have had design work done for your business, you have seen these words before. They are the opening few words of something called Lorem Ipsum, a placeholder text used by designers to mock up what a piece will look like before actual content is added.

Designers use Lorem Ipsem because the words and sentence structure has been carefully crafted to mimic real language so that it looks realistic at a glance, something that is actually much tricker to accomplish than one might think. It is also preferred as people are less likely to get distracted by Lorem Ipsem than copy that they can read and understand.

The history of Lorem Ipsum

Lorem Ipsum has been the industry standard for quite some time. It has remained essentially unchanged since the 1500’s when it is thought that Lorem Ipsum was developed by a  typesetter who was creating type specimen book to demonstrate a variety of fonts. Because he didn’t want people get distracted by what the text was saying and miss the graphic subtleties between each typeface he decided that the text itself should be unreadable. Instead of making his new copy from scratch the typesetter based his nonsense on an excerpt from Cicero’s Latin text  De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”) which was written in 45 BC. The typesetter then scrabbled some words and phrases, making it less recognizable. The word “lorem” for example isn’t even a real latin word. Its just half of the word “dolorem” meaning  pain or sorrow. If you’ve ever wondered what that placeholder in your website actually means to someone who understands Latin, here is a rough translation from a Latin Scholar at Cambridge, remembering of course, the Latin has been scrambled, so it doesn’t make a ton of sense in English either:

“Rrow itself, let it be sorrow; let him love it; let him pursue it, ishing for its acquisitiendum. Because he will ab hold, unless but through concer, and also of those who resist. Now a pure snore disturbeded sum dust. He ejjnoyes, in order that somewon, also with a severe one, unless of life. May a cusstums offficer somewon nothing of a poison-filled. Until, from a twho, twho chaffinch may also pursue it, not even a lump…”

Tired of the same old placeholder text from the 1500’s? Its no surprise that the internet has a variety of sources for variations of Lorem Ipsum. Here are ten, less practical, alternatives.

Ten fun alternatives to Lorem Ipsum

bacon  1. Bacon Ipsum

Sample Text: Bacon ipsum dolor amet capicola boudin pancetta sausage t-bone, biltong prosciutto ground round corned beef salami ball tip flank swine. Fatback cow capicola, tri-tip shank meatloaf filet mignon jowl ground round ham hock shankle. Beef ribs meatball t-bone hamburger short loin leberkas andouille capicola beef. Spare ribs tongue jerky flank shoulder pork chop doner beef tail bresaola leberkas. Turkey kielbasa capicola shoulder bacon frankfurter.

cheese  2. Cheese Ipsum

Sample Text: Queso everyone loves mozzarella. Who moved my cheese cheesy feet cheese and wine the big cheese goat chalk and cheese halloumi monterey jack. Cheese strings stinking bishop emmental stinking bishop parmesan emmental bocconcini pecorino. Roquefort cheesy grin.

veggie  3. Veggie Ipsum

Sample Text: Turnip greens yarrow ricebean rutabaga endive cauliflower sea lettuce kohlrabi amaranth water spinach avocado daikon napa cabbage asparagus winter purslane kale. Celery potato scallion desert raisin horseradish spinach carrot soko. Lotus root water spinach fennel kombu maize bamboo shoot green bean swiss chard seakale pumpkin onion chickpea gram corn pea. Brussels sprout coriander water chestnut gourd swiss chard wakame kohlrabi beetroot carrot watercress

cupcake  4. Cupcake Ipsum

Sample Text: Jelly beans jelly-o gingerbread tiramisu gummi bears soufflé ice cream. Candy canes tootsie roll dragée carrot cake lollipop oat cake jelly beans jelly beans. Dessert jelly sesame snaps. Halvah dragée apple pie icing biscuit sugar plum croissant liquorice.

hipster  5. Hipster Ipsum

Sample Text: Cold-pressed blue bottle portland, flexitarian polaroid ugh next level gochujang ethical brunch selvage gastropub keffiyeh tote bag. Actually meggings truffaut banjo, sustainable vaporware art party roof party keffiyeh. Asymmetrical sartorial pour-over, bicycle rights meditation iPhone before they sold out flexitarian butcher umami gluten-free taxidermy live-edge. Occupy cardigan mustache, XOXO selvage etsy PBR&B glossier enamel pin.

cat  6. Cat Ipsum

Sample Text: Rub face on owner. Purr for no reason find something else more interesting. Wake up wander around the house making large amounts of noise jump on top of your human’s bed and fall asleep again playing with balls of wool for if it fits, i sits swat turds around the house curl up and sleep on the freshly laundered towels poop in the plant pot. Cats go for world domination meow to be let in but play time catch mouse and gave it as a present. Purr while eating meow to be let in but knock over christmas tree but hate dog kitty power!

poke  7. PokeIpsum

Sample Text: Bulbasaur Ivysaur Venusaur Charmander Charmeleon Charizard Squirtle Wartortle Blastoise Caterpie Metapod Butterfree Weedle Kakuna Beedrill Pidgey Pidgeotto Pidgeot Rattata Raticate Spearow Fearow Ekans Arbok Pikachu Raichu Sandshrew Sandslash Nidoran Nidorina Nidoqueen Nidoran Nidorino Nidoking Clefairy Clefable Vulpix Ninetales Jigglypuff Wigglytuff Zubat Golbat Oddish Gloom Vileplume Paras Parasect Venonat Venomoth Diglett Dugtrio

pirate  8. Pirate Ipsum

Sample Text: Yard league clipper spirits swab hands doubloon pirate scourge of the seven seas barque. League long boat log topsail Davy Jones’ Locker Sea Legs come about dance the hempen jig gunwalls walk the plank. Topmast trysail bilge rat draft Chain Shot ho shrouds jib aye aft.

web  9. Web 2.0 Ipsum

Sample Text: Waze convore kaboodle groupon oovoo divvyshot orkut cotweet palantir waze, imvu zappos zapier napster bubbli tumblr glogster flickr. Cuil airbnb mobly yuntaa zinch prezi empressr dopplr zoho ifttt jibjab octopart, oooooc kno vuvox bitly convore doostang jabber zynga geni movity trulia, zapier quora kazaa skype prezi groupon zappos udemy kazaa spotify. Foodzie mog zoho loopt joyent weebly cloudera chumby kno, zoho elgg blyve chartly ning dogster dopplr napster, mobly zinch waze dropio elgg revver kiko. Vuvox ebay convore shopify knewton, cotweet boxbe blyve tumblr ebay, edmodo etsy oooj.

bob  10. Bob Ross Ipsum

Sample Text: Here’s something that’s fun. Maybe there’s a happy little Evergreen that lives here. This is probably the greatest thing that’s ever happened in my life. We tell people sometimes: we’re like drug dealers, come into town and get everybody absolutely addicted to painting. It doesn’t take much to get you addicted. You got your heavy coat out yet? It’s getting colder.

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