Marketing For Nonprofits (On A Budget)

Could you imagine a world without the arts, without summer festivals (we are known as the festival city), or without the community groups and organizations who support our neighbourhoods in all ways imaginable? I don’t know about you, but I certainly can’t!

Many nonprofit organizations have “sky’s the limit” marketing ideas, but lack the funds to execute. For every idea they’re looking for a non-profit rate (which *ahem*, we offer at KEEN), and for every event or service, they’re looking for a sponsor. Though this is by no means your pot-of-gold to infinite marketing, there are many tools and resources available to help you market your cause, on a budget!

1. Google Ad Grants

A hidden gem, Google Ad Grants offer qualifying not-for-profits with $10,000 USD of in-kind advertising every single month from AdWords (that’s a fair chunk of change!). Whether you’re seeking donations, recruiting volunteers, or just trying to get your name out, Google offers a great starting point.  

Once you’re up-and-running, tap into Google’s analytics tools to see how your ads are performing—thanks, Google!

2. Facebook for Not-for-Profits

We’ve all been on Facebook in one way or another, and if you’re not already using it for your organization, you should seriously consider it. Over 1.5 million nonprofits worldwide use Facebook everyday to raise awareness, tell compelling stories, and raise funds.

Nothing screams “use me” more than free, so get on it! Create a ‘page’ for your organization, rally supporters by making an ‘event’ for your upcoming fundraiser, or apply to use one of Facebook’s fundraising tools, like the ‘donate’ button, to enhance your page.

3. YouTube Nonprofit Program

If a picture is worth a thousand words, I can only imagine how many a video is worth …

With YouTube’s Nonprofit Program, use video to share your mission and story with audiences—worldwide! A subsidiary of Google, YouTube has several unique functions available to nonprofits, including:

  • Donation Cards – These enable you to solicit donations straight from your videos.
  • Link Anywhere Cards – Have a website? How about a fundraising campaign page? Direct viewers from your video to anywhere you want!

And if you’re having technical problems, they even have a dedicated Nonprofit Support Team. Now you really have no excuses.

4. G Suite (Google Apps) for Nonprofits

Any well-oiled machine requires a strong foundation to exist. G Suite (or in other words, Google Apps) is just that. It’s the ‘bones’ of your business! The structure that keeps everything and everyone around you flowing and collaborating.

Utilize one of Google’s many resources to house your email, your meetings and appointments, and keep your team on the same page (literally, with Google Docs and Sheets). With G Suite, have access to unlimited emails on your very own custom domain, and up to 30GB of storage space per user.

5. Office 365 for Nonprofits

You know what you like, and you like Microsoft. Lucky for you, Office 365 offers registered charities a donated or discounted rate on their suite. Gain access to up to an unlimited number of emails on your unique domain, a 50GB sized inbox, and additional features like fully installed Microsoft Office applications and a corporate video portal! It’s office management made easy.

You’re already using some (or all) of these tools? That’s great! If not, pick one, research it, and go with it. It’s all about maximizing the resources around you, and the opportunities are endless!

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