What makes a “good website” is a pretty loaded question. Luckily, a web audit can help you figure it out.
Generally speaking, your website should be working to support your communication objectives for your organization as a whole. Maybe you need to drive online sales, contact form fills, or just educate your audience about who you are and what you do.
A web audit can consider your goals, how your website supports your business, and how to optimize each page. This will ensure each user can find what they need, and views you as a reputable source in your field. The web audit provides more strategic insight into a website build, which is why we recommend these at the start of your custom web development, or if something on your website just isn’t working right. It also helps us consider where we place pages and content to create an optimal user experience for your customer to complete goals on the website.
So what exactly can you expect to discover during a web audit?
What’s currently working?
A website audit starts with a situational analysis of your current website – this establishes what your goals are and whether or not they’re being met. Then a website audit explores at the technical aspects of your website such as site speed, page structure, and crawlability. This all helps determine whether your current site is working, or if there’s a need for an investment in web development.
Who are you talking to?
A website audit takes a look at who you’re business is trying to communicate with and who is actually being reached, if there’s a disconnect a website audit can help address this. A website audit will either formally establish who your current target demographic is, or identify any new markets your business should target.
Are your customers finding what they are looking for?
Using data from your existing website, we track how your users flow through your website and identify any roadblocks that causes them to leave the website or not complete the task which may turn them into a customer. This works to identify pages or areas where users are looking for information but get lost along the way. A web audit explores which pages are your highest viewed and ensures they can easily be reached from your homepage. This step of the website audit is crucial because it ensures that your website is designed based off of data rather than what may seem intuitive to a web design team.
What are your competitors doing?
An in-depth competitor analysis can set the tone for a website audit. This information can help you decide which features you want included in your website. A comprehensive competitive analysis will also help you define industry best practices, common terminology, or identify ways to stand out while creating or refreshing your website.
Did this blog answer some of your questions about web audits? Let us know what you think by leaving a comment or sending our team a message!