&27

&27 (Ampersand 27) is a local restaurant that came to us with a vision and wanted help bringing it to life. The restaurant and its menus are are locally sourced and globally influenced, both traditional and trend-setting in nature. Chef Patron & Partner Nathin Bye went above and beyond the commitment to supporting local suppliers and artisans to the point where not only are the ingredients mostly local, but the dishes on the tables and the artwork on the walls are as well. We worked with &27 to create a complete branding package.

Branding and Print Materials

The brand we created is a combination of traditional and modern Canadian-designed typefaces, which perfectly reflects the atmosphere of the restaurant where refined elements are married with natural textures and finishes. Vintage woodcut illustrations were integrated throughout the menus and the website to add a quirky personality. This graphic style plays well with the custom oversized imagery featured prominently on the website to create a perfectly unique balance.

Website and photography

Since &27 is “Crafted to be Different,” the website needed to reflect their unique approach to the food industry, highlighting their brand story, locally sourced ingredients, and innovative dishes. With subtle yet effective custom animations and a fully responsive layout, the website captured the chic and imaginative atmosphere of the restaurant. A custom-built Instagram feed was incorporated into the website to create an interactive and engaging feature for their patrons. Photography was used to display the restaurant’s beautiful and inventive dishes and drinks, giving viewers a taste of what they can expect at the restaurant.

VISIT WEBSITE

AWARD WINNING

2015 Design Edge Canadian Regional Awards Winner for Best of Region Alberta / NWT for the website
2015 Design Edge Canadian Regional Awards Winner for Best Web & Mobile Alberta / NWT category
2015 Design Edge Canadian Regional Awards WInner for Best Campaign Alberta / NWT category