Logo & Branding
As part of this campaign, we had the opportunity to produce a logo and campaign materials such as an email newsletter, poster and postcard. The logo uses the primary Rohit Group brand colours to maintain brand consistency and mimics a construction sign in a fun and friendly way.
We also produced a fun custom music video for the Caught Working Safe project that parodied a popular N*Sync song. The video was a collaborative project, with lyrics and vocals provided by the client and video production by KEEN. It combined the message of safety with a bit of humour to capture the audience’s attention and keep them engaged. The music video gained a large amount of traction online and brought a lot of attention to Rohit Communities as a whole.