In order to help EEDC raise awareness around Innovate Edmonton, our first step was to figure out who we were talking to. The project launched with a facilitated session led by KEEN to identify the correct target audience. The session included participation from key members of EEDC working alongside KEEN strategists. Together, we were able to narrow down 5 key groups that our campaign would speak to, giving the project the strategic focus that it needed.
WHAT WE DID
- Facilitated brainstorm session
- Target audience research
- Voice matrix
- Website redesign
- Custom illustrations and infographics
- Copywriting support