Photography, Design, and Videography
The cookbook was laid out by our designers, with shot lists created to ensure all the dishes, props, and ingredients could be sourced before the photoshoot was scheduled. Hand lettering was developed for a number of phrases in the cookbook, some of which were written out using ingredients like quinoa and mini chocolate chips. Custom photography was used for each recipe, with all of the images in the cookbook taken in-studio. Video footage was taken throughout the entire process, and a 45 second video was produced to showcase the project on social media and on our website.
2016 Design Edge Canadian Regional Awards Winner for Best of Region Alberta / NWT
2016 Design Edge Canadian Regional Awards Winner for Best Self Promotion Alberta / NWT
2016 Advertising Club of Edmonton Awards Self Promo: Distinction