L7 Architecture

We partnered with Bennett Architect to rename, develop and bring to life a new brand that would reflect their creative approach and infinitely adaptable business. Through this partnership, Bennett Architect became L7 Architecture, and we developed a brand with infinitely adaptable possibilities.

WHAT WE DID

  • Rename workshop
  • Logo and brand development
  • Graphic Design
  • Custom Website
  • Brand Video
  • Photography

FROM BENNETT ARCHITECT TO L7 ARCHITECTURE

Our team facilitated a naming workshop with the Bennett Architect team to come up with a new name that would fully capture who they are and what their brand represents. Through this session, careful research and further brainstorming, L7 Architecture was formed.

AN ADAPTABLE BRAND

Using the L7 mantra of infinitely adaptable, we were inspired to create a brand that was as flexible and creative as our client. The symbol is used to display many patterns & textures and is used throughout the brand in many forms.

A NEW STANDOUT WEBSITE

With a client as unique as L7, we wanted to create a fully custom website that showcased their talent and work, but their team and approach in an engaging way. The team worked closely together to ensure that all elements complimented each other and stayed on brand.

NOT YOUR AVERAGE HEADSHOTS

KEEN’s Visual Production Manager/Photographer, Nathan, gathered the L7 team to take fun headshots that represented each person’s individual interests, personalities and hobbies. For these photoshoots we saw dogs, babies, sports equipment and everything in between.