Starling at Big Lake Portfolio
Starling at Big Lake

Starling at Big Lake is a unique neighbourhood in Northwest Edmonton developed by one of our long-standing partners, Rohit Land Development. The community is located next to Big Lake and features low-impact development initiatives and an abundance of walking trails and green space. We worked with Rohit Land Development to produce a complete branding package and marketing materials.

Logo and Branding

Big Lake is located within Lois Hole Centennial Provincial Park and contains over 220 species of birds, including the starling. We developed the branding for Starling at Big Lake with this in mind. The logo design incorporated a blue starling rendered with gently curved lines mimicking water. The branding materials contain these overlaid birds flying together as a community. The materials also feature custom photography of the neighbourhood with an emphasis on the open skies.

Event Marketing Materials

Starling at Big Lake often hosts events for their residents as well as people interested in buying a home in the community. We developed marketing materials for these events that feature custom clean, modern and playful illustrations that emphasize the connection residents have to nature. The events and materials emphasize outdoor activities such as birdwatching to highlight the unique benefits of living in Starling at Big Lake.