Sweetly Real Estate

We partnered with Sweetly to create a bold brand and marketing strategy that reflects their fresh and innovative approach to real estate. Our focus was on creating a unique and approachable brand that would stand out in the highly competitive real estate market.

 

WHAT WE DID:

  • Naming
  • Messaging
  • Logo & Brand Development
  • Web Design
  • Copywriting
  • Organic & Paid Social Media
  • Digital Advertising
  • Media Buying
  • Custom Graphic Design: Sale signs, choice graphic, billboards
  • Collateral development: Business cards, letterhead, folders, envelopes

INTRODUCING: SWEETLY

Sweetly first came to us with a company name but we all agreed, it didn’t reflect their innovative offering.

Our team facilitated a naming workshop, along with additional research and brainstorming to arrive at the new Sweetly name. The short, vibrant name, paired with the developed qualifier, Home Sweet Sold, communicates the brand’s convenient, fast and pleasant real estate experience.

Messaging That Speaks Volumes

With a strong name and qualifier, we knew we needed to build a messaging platform that would allow Sweetly to educate their audience, build brand trust and maintain consistency. We went on to build a messaging architecture inclusive of a brand voice and key messages that help to communicate Sweetly’s trustworthy, reliable, approachable and unique offering.

A New Logo With Brand Colours to Match

When we met the owners behind Sweetly and heard their learnings from years in real estate, we knew we wanted to play off the idea of a fresh take on a traditional model. Through research and creative pursuit, we developed a custom retro-modern wordmark as the face of Sweetly.

Our design team opted for bright, lively colours to bring Sweetly to life. We used a warm, yet bold yellow to represent the brand. We loved the vibrancy and the representation that yellow often refers to positivity and happiness. We also chose a dark turquoise that added balance while complimenting the yellow.