Branding and website
We designed a logo that is a combination of an abstract pinecone and a leaf to capture the neighbourhood’s proximity to parks, greenways, and other treed areas. We used shades of green to symbolize the diversity of residents as well as the natural elements in the community. We paired the modern and fresh look of the logo with illustrations of trees and natural wood textures to create a warm and vibrant feeling for the responsive website and supporting marketing materials.
Event Marketing Materials
We extended the brand to be used in advertising campaigns and event marketing materials. The brand continues to use natural wood textures but is paired with hand rendered typography to create a friendly, approachable, and youthful tone. These materials received multiple marketing awards at the 2016 CHBA Awards of Excellence.